Framework for Creating Consistent Content

To create content that aligns with your personal brand, builds a following, and encourages engagement on Instagram and Twitter, you need a clear, structured approach.

Here's a framework we can use, now to be clear I am mapping out what I have learnt for my branding & how I choose to implement the content strategy:

1. Define Your Content Pillars

These are the core topics you’ll consistently post about, aligned with your personal brand. Based on your interests and brand identity focused on personal growth, problem-solving, and innovation, your pillars might include:

• Personal Growth & Productivity: Tips on self-discipline, overcoming obstacles & becoming a person of value (hero archetype).

• Software Engineering Insights: Practical career growth tips & pitfalls, & possible solution to some common issues we face. Also share my journey as owner of R.A - working with clients, perfecting the product and all that.

• Networking & Leadership: How to connect with thought leaders & build relationships, how to make your image work for you & also how to provide value in a network.

• Learning & Innovation: Book reviews, insights from thought leaders, new technologies. I will be discussing books i read & how its knowledge can be applied practically.

These pillars should ensure that my content stays consistent & builds a recognizable theme.

2. Weekly Content Schedule (Consistency)

To create content every week, use the following format:

Monday – Thought Leadership (Inspire)

• Instagram: A motivational quote or thought-provoking question with a short caption explaining how it aligns with your personal growth journey.

• Twitter: A thread on overcoming analysis paralysis in decision-making, with a practical solution you’ve applied in your own life.

• Message: Inspire others by sharing how your mindset helps you stay focused and productive.

Tuesday – Technical Tuesday (Educational)

• Instagram: Carousel post with 5 tips on improving productivity as a software engineer (e.g., time-blocking, automation tools).

• Twitter: A short, actionable tip on solving a specific coding problem you encountered, with a link to a longer post (if applicable).

• Message: Offer your audience actionable insights they can implement right away.

Wednesday – Wisdom Wednesday (Learn & Share)

• Instagram: A photo of a book you’re reading or a podcast you’re listening to, along with a key takeaway.

• Twitter: Tweet a quick review or key lesson learned from a recent book, podcast, or talk you watched.

• Message: Share your learning journey and encourage others to join in the discussion or share their own resources.

Thursday – Problem-Solving (Engage)

• Instagram: Post a scenario where you faced a challenge in software development and how you solved it.

• Twitter: Ask an open-ended question about a current problem in the tech world, encouraging responses and retweets.

• Message: Engage your followers by making them part of the conversation and getting their input on challenges.

Friday – Flashback (Relatability)

• Instagram: Share a personal story or experience (e.g., a time you felt stuck in analysis paralysis and how you overcame it).

• Twitter: Tweet a short story about a challenge you faced early in your career and how you handled it.

• Message: Show vulnerability and relatability, humanizing your brand.

Saturday – Showcase (Professionalism)

• Instagram: Post a polished, professional photo (wearing a suit), showing you at work, at an event, or in a productive setting. Use a caption that highlights your commitment to excellence.

• Twitter: Share a recent achievement, project completion, or milestone.

• Message: Reinforce your brand’s professionalism and credibility.

Sunday – Self-Reflection (Values)

• Instagram: A post reflecting on your week—what you’ve learned, what challenges you faced, and what you’re proud of. Include a call-to-action asking followers about their own week.

• Twitter: A tweet about your reflections on personal growth and how you stayed consistent with your goals.

• Message: Emphasize your core values of commitment, growth, and innovation.

Alternatively Here is a Visual:

3. Content Formats to Build a Following

To increase engagement and build a following, ensure your content is:

• Visually Appealing: Use professional, well-lit photos and clean designs on Instagram. Utilize Twitter’s native thread feature for long-form content.

• Value-Driven: Ensure every piece of content gives your audience something useful—either a tip, insight, or a call-to-action.

• Engaging: Encourage interaction with questions, polls, and calls to action (e.g., “Comment below if you’ve experienced this!”).

• Storytelling: Share personal anecdotes and stories that reflect your growth and challenges—this builds relatability and trust.

• Hashtags: On Instagram, use relevant hashtags (e.g., #SoftwareEngineer, #PersonalGrowth, #ProblemSolver) to increase visibility.

4. Building a Following & Encouraging Outreach

• Provide Value Consistently: Stick to your content schedule. This builds anticipation and trust among your followers. They’ll know what to expect from you every week.

• Engage with Your Audience: Reply to comments, DMs, and tweets. Show your audience you’re approachable and value their opinions.

• Collaborate with Influencers: Connect with thought leaders, entrepreneurs, and rule breakers in your network by tagging them, collaborating on content, or sharing their posts.

• Create Interactive Content: Run polls, ask questions, and encourage your audience to share their opinions or experiences.

• Use Stories/Spaces: On Instagram, leverage Stories to showcase more of your day-to-day life and thoughts. On Twitter, use Spaces to have real-time audio conversations with your audience.

• Call-to-Actions: On Instagram posts, ask followers to DM you for personalized advice. On Twitter, ask them to share your posts or reach out for more insights.

Tracking & Optimization

• Track engagement metrics (likes, comments, shares) on both platforms weekly. Adjust based on what your audience responds to most.

• Use Instagram and Twitter analytics to see when your followers are most active and post accordingly.

• Experiment with different content types (polls, videos, carousels) and formats.

Well I can only hope this works because if it fails it means we come back here and try doing it differently, that is also ok, we just have to keep learning &b sharing what we learn. Don’t forget, we are using S.M to increase brand awareness through sharing the brand vision through mission.